NBSSI – Jingles / PR

Project – Radio Jingles

Client : National Board for Small Scale Industries

NBSSI was established by an Act of the Parliament of the Third Republic of Ghana (Act 434 of 1981) and operationalized in 1985 because Government views the sector as having the potential to contribute substantially to reducing the high unemployment rate as well as the growth of the economy of Ghana. MSEs account for a significant share of economic activity in Ghana and can play an important role in achieving the development goals for production. The long-term goal is for MSEs to maximise their contribution to the country’s economic and social development with respect to production, income distribution and employment and the closer integration of women and people in rural areas into the national economy.

Project case study: With no language as a barrier, Upplause had to carefully select five different languages across Ghana to air the ….